sofyaprado

@sofyaprado. Creator. Instagram. 4M followers.

Sofya's own account. 4M followers, built one reel at a time. 17M reel views in 60 days. A Meta partner ad for Muse that did 11M views, and an all-AI outfit reel that did 500K+.

• 4M followers
• 17M reel views in 60 days
• 11M views on a Meta partner ad
• 500K+ views on an all-AI outfit reel

Brief

Grow a creator account until brands pay to be in it.

Approach

One reel at a time, posted in her own voice. Her sister's wedding dress did 11M views. A week of outfits that were never worn did 500K+, and read as photographs.

Outcome

4M followers. 17M reel views in 60 days. A Meta partner ad at 11M views.

• Her sister's wedding dress, 16 years later, 11M views: https://www.instagram.com/p/DVZ5KEpCVw5/
• Meta partner ad for Muse, 11M views: https://www.instagram.com/p/DdkZLTIBccl/
• Outfits I wore this week. None of them were worn., 500K+ views: https://www.instagram.com/p/DeU7M_FSyQc/