Hoodies. A card game. A fitness brand. Nothing in common. One method.

The work

Reels, ads and AI stills from our own brands and our clients. Tap one and it plays right here.

Flew to her place to say good morning (@justdavidprado, 34M views, Founders)
Transformation reveal (@xeelafitness, 8.6M views, their most watched video, Brand content)
153 days of falling in love (@justdavidprado, 11M views, Founders)
Her sister's wedding dress, 16 years later (@sofyaprado, 11M views, Founders)
If they tag you, it's twins (@justdavidprado, 11.7M views, Founders)
It counts (@justdavidprado, 2.2M views, Founders)
Now we're married (@justdavidprado, 1.1M views, Founders)
Relatable, on purpose (@justdavidprado, 338K views, Founders)
They'll always want your food (@justdavidprado, 164K views, Founders)
Everything the world offered was a counterfeit (@justdavidprado, 161K views, Founders)
Founder collab ad: a helicopter date (@justdavidprado for Vertical Rio, 87K views, Ads)
Meta partner ad for Muse (@sofyaprado, 11M views, Ads)
UGC ad: why you should take our protein (Xeela Fitness, Ads)
UGC ad for Blanket Hoodies (Blanket Hoodies, Ads)
Fourth of July race (@xeelafitness, 16K followers in 2 days. 23K comments., Brand content)
Wait for it (Blanket Hoodies, Brand content)
Outfits I wore this week. None of them were worn. (@sofyaprado, 500K+ views, AI content)
A sign at the crosswalk (@notjustsundays, AI content)
A note taped to a door (@notjustsundays, AI content)
A note on a utility box (@notjustsundays, AI content)
Real friends are a gift (@notjustsundays, AI content)
A plaque in a stairwell (@notjustsundays, AI content)
UGC ad for Doe Beauty (Doe Beauty, Ads)
UGC ad for Forever 21: the mirror fit (Forever 21, Ads)
Where did you get your outfit? (Forever 21, Ads)
UGC ad for a nail salon in LA (@sofyaprado for Klou Nail Studio, Ads)
A facial studio in LA: take a day for yourself (@sofyaprado for Hollywood Facial, Brand content)
A little living room upgrade (@sofyaprado for Povison, Brand content)
Fresh spring water at home (@sofyaprado for Alive Waters, Brand content)
Smoke Festival: partying with God at the center (@sofyaprado for Reach Records, Brand content)
Beach interview: learn to trust Him fully (@notjustsundays, Interviews)
Street interview: golden retriever energy (@notjustsundays, Interviews)
You ready to go deeper? (@notjustsundays, Brand content)
Friends every Christian needs, part 6 of 15 (@notjustsundays, Brand content)
Launch day (@njsdavid, Brand content)

The brands behind them

justdavidprado: 101M views in 90 days. David's own account, his record 90 days. 101 million views, 23K new followers, 9.6M interactions, 45M accounts reached. 99% of the views came from people who did not follow him.
sofyaprado: 4M followers. Sofya's own account. 4M followers, built one reel at a time. 17M reel views in 60 days. A Meta partner ad for Muse that did 11M views, and an all-AI outfit reel that did 500K+.
Not Just Sundays: $2.5M+ in 10 months. A $35 card game David co-founded and wrote. $2.5M+ in revenue in 10 months and 90.9K followers, grown on content. This is the brand where we do, every week, what we tell clients to do: Emotion Media runs its creative and its social media today, with David as Chief Creative Officer, and a partner runs the ads on top.
Xeela Fitness: 0 to 120K in 6 months. A fitness brand on TikTok, and a client. From 0 to 120K followers in 6 months. One video brought 16K followers in two days and 23K comments. Another is still their most watched, at 8.6M views.
Blanket Hoodies: $1M in 12 days. Our own apparel brand. $1M in 12 days, $256K of it in a single day, $5.3M over about three years. The content and the ad creative were ours, UGC ads and trend edits we scripted, shot and cut, with ads scaled on top of what worked.
Brands we made content for: 16M+ views. UGC ads and partnership content for other people's brands: Doe Beauty, Forever 21, Povison furniture, Alive Waters, Reach Records and Smoke Festival, and two local businesses in LA, a facial studio and a nail salon. 16M+ views across the UGC and ads.