Not Just Sundays

Not Just Sundays. Card game. Instagram. $2.5M+ in 10 months.

A $35 card game David co-founded and wrote. $2.5M+ in revenue in 10 months and 90.9K followers, grown on content. This is the brand where we do, every week, what we tell clients to do: Emotion Media runs its creative and its social media today, with David as Chief Creative Officer, and a partner runs the ads on top.

Brief

Build a brand around a $35 card game on content, one post at a time, and keep running it the way we would run a client.

Approach

We own how the brand looks, sounds and feels: the visual identity, the voice, the standards across packaging, site, social and ads. We write and curate the decks and expansions. We run the content engine: organic strategy, the calendar, the UGC direction, the creator and ad creative bar. The posts themselves: signs at crosswalks, notes taped to doors, strangers at a microphone on the street and the beach, some filmed by our crew, some AI stills that pass for photographs.

Outcome

$2.5M+ in 10 months, content-powered. 90.9K followers on the brand account. The same engine, the same calendar and the same standards we bring to a client, running on our own brand first.