justdavidprado

@justdavidprado. Personal brand. Instagram. 101M views in 90 days.

David's own account, his record 90 days. 101 million views, 23K new followers, 9.6M interactions, 45M accounts reached. 99% of the views came from people who did not follow him.

• 101M views in 90 days
• +23K followers in 90 days
• 9.6M interactions
• 45M accounts reached

Brief

Prove the system on the founder's own account before asking any business to trust it with theirs.

Approach

Personal reels in his own voice. One of them, flying out to say good morning, did 34M views. Another, 153 days of falling in love, did 11M.

Outcome

101 million views in 90 days, almost all of it from non-followers. 23K new followers and 9.6M interactions in the same window.

• Flew to her place to say good morning, 34M views: https://www.instagram.com/p/DXfurhmk6RR/
• 153 days of falling in love, 11M views: https://www.instagram.com/p/DPHlaCVEotp/
• If they tag you, it's twins, 11.7M views: https://www.instagram.com/p/DQFDaBzjz_W/
• It counts, 2.2M views: https://www.instagram.com/p/DXX6ZJuDz5S/
• Now we're married, 1.1M views: https://www.instagram.com/p/DXkFQCRkyrg/
• Relatable, on purpose, 338K views: https://www.instagram.com/p/DWpMmEpErdW/
• They'll always want your food, 164K views: https://www.instagram.com/p/DWmPEWKk130/
• Everything the world offered was a counterfeit, 161K views: https://www.instagram.com/p/DFlZVFZSVi5/
• Founder collab ad: a helicopter date, 87K views: https://www.instagram.com/p/DRc5wIKEkYD/