Blanket Hoodies

Blanket Hoodies. Apparel. Content and Meta ads. $1M in 12 days.

Our own apparel brand. $1M in 12 days, $256K of it in a single day, $5.3M over about three years. The content and the ad creative were ours, UGC ads and trend edits we scripted, shot and cut, with ads scaled on top of what worked.

• $1M in 12 days
• $256K in one day
• $5.3M in about three years
• Ours our brand, our creative

Brief

Launch and scale an apparel brand of our own on our own content and ad creative.

Approach

UGC ads and trend edits, scripted, shot and cut by us. The content that worked became the ads, and the ads were scaled on top of it.

Outcome

$1,046,735 in sales from Nov 20 to Dec 1, 2021. $256,696 of it on Nov 26 alone. $5.3M over about three years.

• UGC ad for Blanket Hoodies: /reels/blanket-hoodies-ad.mp4
• Wait for it: /reels/blanket-hoodies-trend.mp4